User Experience

Decision Driving Content

Ashish Bogawat

In the theatre of products, content plays a very important role along with the design to drive user decisions & standing ovations.

We may not buy based on content alone, but we’re heavily influenced by it.

When we understand the buyer’s decision making process and their goals, the content direction becomes significantly clearer. It is important to humanize content – ‘write as you speak’

Some Personal Favorites

Both the features/ products needed customization options. The entire interaction had to be changed for a better website experience.

Points to keep in mind

01

Human attention span is 8 seconds, make it count. Use of hierarchy and keywords helps.

02

Write descriptions with FAQs in mind. Predict the questions users might ask and address them in your descriptions.

03

Sentence case
Easy to read and grasp

Title Case
Slows down the scanning process

04

  • Unordered Lists : Bulleted List
  • Ordered Lists : Numbered List

05

Button Copy
  • Less than 24 characters
  • Start with a verb
  • Make it descriptive, avoid the ‘learn more’ trap
  • Avoid all caps

Related Resources

Deskercise

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By Ashish Bogawat
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Work-related disorders aren’t just limited to heavy manufacturing or construction. They can occur in all types of industries and work environments, including office spaces. Research shows that repetitive motion, poor posture, and staying in the same position can cause or worsen musculoskeletal disorders.Staying in one position while doing repetitive motions is typical of a desk job
Read more Deskercise