“Often as product designers, we develop such a deep empathy for customer needs, fears, and desires, that it can become a natural extension of our thinking from product requirements to emotional brand attributes.”
Ron Golding, Product Designer at Google
01 Brand
A brand is a person’s gut feeling about a product, service or company. Brands are a collection of perceptions, feelings, and ideas consumers have about a specific company. Which set it apart from alternatives.
02 Branding
The active process of shaping the perceptions that consumers have about your company.
What the Brand Does
Purpose, Mission and Vision. Offerings, Positioning.
How the Brand Speaks
Voice and Tone, Editorial Style Guide, Core Messaging.
How the Brand Thinks & Feels
Persona, Brand Values, Brand Story.
How the brand Looks
Logo, Color Palette, Typography, Iconography, Photography etc.
How Brands Express their Identities
Interfaces & Physical Products, Multimedia, Environment, Events.
People’s Experience with Brand
Thoughts, Memories, Feelings, Reactions, Reputation.
03 Brand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and differentiate the brand in
consumer’s minds.
04 How Branding and UX Should Work Together?
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and differentiate the brand in
consumer’s minds.
Typography
Color
Photography and Imagery
Tone of Voice
Interaction
