Case Study
BrightEdge – AutoPilot
Brightedge – AutoPilot is a marketing automation tool that helps customers nudge their leads further into the funnel and turn them into buyers
Our Role
About the Client
BrightEdge is an enterprise SEO marketing company that transforms online content into tangible business results, like traffic, engagement, and revenue.
Problem Statement
The companies in SMB space need digital marketing. Their choices are rudimentary cheaper tools or high end platforms like Hubspot. Hence there was an opportunity to create a marketing solution for corporate customers that allows digital marketers to create personalized marketing campaigns in an extremely easy to use interface.
Users
Employees responsible for creating marketing campaigns and managing customers.
Our Approach
Based on the client’s requirement we had to design a new product which also looked consistent with the family of other products provided by BrightEdge. We started the project with competitive analysis of tools such as Hubspot, Activecampaign, Mailchimp, etc. Then we moved on to wireframing with regular feed back from the client. As the visual look of the product needed to feel consistent with BrightEdge’s other products, lot of design elements such as color palette, typeface and button styles were used from an existing BrightEdge design library.
Designs
Contact Management Screens
Email Builder Screens
Clients
feedback
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– Kate Rhodes
Content Strategist & Copywriter
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