Case Study
Singularity University
SU’s learning and innovation platform
Our Role
About the Client
Singularity University(using the public names Singularity Group, Singularity Education Group or SingularityU) is an American company that offers executive educational programs, a business incubator, and business consultancy services. Although the company uses the
word “university” in its branding, it is not an accredited university.

Problem Statement
Since SU’s has evolved, it wanted to evolve their brand as well. After getting rebranded, SU’s wanted us to redesign the app and added new features to their application according to their new brand guidelines.
Users
Users of SU’s are Educators, students, business consultants, and event speakers who can teach and guide a variety of subjects to users.
Our Approach
Based on the Client’s requirements and the new brand guidelines we had to give an entirely new look and feel, and also introduce new features to the app. So, we went for a modern approach that was minimalistic, fun & refreshing. Keeping the SU’s users in mind we had to make sure that how to user handle friendly this app.
Old Designs




New Designs




Clients
feedback
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– Kate Rhodes
Content Strategist & Copywriter
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